Coupon phrases.
Those phrases and words you see on products, advertisements, product boxes and packaging, in speeches by politicians, by actors, by important people, spoken into microphones at awards ceremonies, actually anywhere things can be said that will sway you to a position that is desired by the spokesperson or the person you came to see, a position that supports them or their agenda and ideas are phrases that tell you what to do and how to think without you actually realizing it.
Yes, just small phrases.
They program you.